8×8: The Small Business Guide to Cloud Communications

As a small business, you know how important communication is, whether you’re engaging with customers, chatting with employees or interacting with partners and suppliers. In today’s digital world, your ability to connect with these key stakeholders 24/7/365 is crucial to your success. You also know
that when your workers are collaborating with one another, they are more productive and therefore can interact with more customers throughout the day. Even more important, with the right communication tools in place, your employees are empowered to provide top-notch customer service.

Together, communication and collaboration are the foundation of building strong relations that enhance customer experiences, increase employee  productivity and grow your business. But a recent Spiceworks survey found that only one in four organizations are highly satisfied with their current communications and collaboration solutions.

What should you look for in a communications solution that allows you to achieve the outcomes listed above in a way that makes sense for your small business? To start, the communications solution you choose must enable your business to:

• Use voice, chat and video conferencing anywhere, anytime on any device
• Stay connected via mobile apps, company-wide extension dialing, call forwarding and voicemail-toemail audio files

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