DATA-DRIVEN SALES: USING REPORTS AND DASHBOARDS TO GIVE YOURSELF AN EDGE

There’s no doubt that we are living in the quantified era. Terms like “big data” and “analytics” are being thrown around in every industry and for every job function. All this data holds a lot of promise for today’s business professionals. The promise of improved accuracy, the prospect of increased efficiency, and the dream of improved efficacy are all on the minds of today’s modern professionals as they rush to embrace this new datadriven era. At the forefront of this clamoring for more data is the sales organization. At the end of the day, it is the sales team that keeps any organization in business, and it is with the sales team that companies should look to leverage data first.

However, many companies don’t know where to start when looking to incorporate data into their sales operations. With customer relationship management tools like Salesforce tracking every account, analytics tools tracking every touchpoint and interaction, and existing customer data streaming in, access to data is no longer the issue. Finding the meaningful insights through all this data noise is now the real success metric for today’s organizations, and reports, dashboards, and forecasting are the way to achieve it.

This e-book will examine just how the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance and help you to fully embrace the era of big data.

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