MARKETING STRATEGIES YOU NEED TO KNOW

As marketers, it’s hard sometimes to take a step back and look at the mix of our overall marketing plan. We get busy, caught in the day to day work of keeping up and getting out in front of our prospects and clients, and the opportunity to really look at what we’re doing as a team, what new technologies have popped up, and what’s working for others just doesn’t come up that often. But taking time to think about what goals and objectives as well as what trends, ideas, and techniques are at the heart of our marketing strategy is important. They need to be revisited more often than you might think.

There are several of these — trends, ideas and techniques — that are going to be very important in the coming year, and what they all have in common is their laser-like focus on the customer. It’s no secret the buyers are in control, but that doesn’t mean marketers should hand over the reins. Because today’s buyers demand more intelligence, more personalization, and more of a genuine connection to the brands that they purchase from, B2B marketing needs to get smarter and more intuitive. Marketers need to build marketing strategies that shore up weak spots and play to strengths, and there’s no one size fits all solution for everyone.

To get around that, marketers need to look at their overall strategy as a composite of strategies, techniques, and tools that target different needs, capabilities and demands of your buyers. From ABM to predictive analytics, your B2B marketing strategy should resemble a patchwork quilt of methods and techniques all knitted together by the needs of your buyers. By keeping the focus on your customers and their path through the buying cycle, you’ll be able to evaluate each of the most important marketing trends and techniques and identify how to tie them all together to create a holistic approach to meeting the needs of your unique audience.

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